Database Management

In order to succeed, the foundation of every direct marketing campaign must begin with a solid, accurate database. Without the right databases, the right people won't receive your message. It's that simple.
At WFDC, we pride ourselves in providing travel suppliers with the most up-to-date, accurate database of retail travel agencies in the United States, as well as personalized databases of agencies and consumers - with complete confidentiality to each client.

Our skilled Account Service Team can provide you with proven, personalized solutions for all your direct marketing needs. Our experts will analyze and develop the best database possible to drive your campaign's response rates - and profits - while remaining cost-effective.

In addition to database analysis and management, we are extremely knowledgeable about segmentation and personalization strategies. We use CASS (Coding Accuracy Support System) and NCOA (National Change of Address) software to ensure that you receive the maximum USPS discounts available. With WFDC, you can rest-assured that your campaign will precisely hit your target on time and on budget.




What our customers are saying about us...

"Western Folder has been a valued supplier of fulfillment services to American Airlines for over 30 years. The ordering system is uncomplicated and easy to use. Shipments and special requests are handled efficiently resulting in satisfied users at the end of the day. Overall, I am very satisfied with the services provided and particularly with the helpful, professional staff assigned to our account."

- Susan D. Williams, Manager, Brand Management & Target Marketing


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